Let us start by commending Charter House for the
great job done over the years. The growth has been steady, and the
impact is real. A lot of jobs created as well as a lot of lives have
been transformed and again the impact is real.
Like every other business establishment, Charter House started humbly
with innovative ideas, did their networking well and today we can all
see a success story. It was not void of opposition and challenges but
equipped with the mindset to achieve and overcome. Today few friends are
lost, and more enemies won in the journey to dominate the entertainment
landscape of Ghana.
Now hear it that all is not well with Charter House!
We will not bore you with the opinion of disgruntled musicians or
celebrities against Charter House, or the biased argument of
dissatisfied media folks but will present herein as objectively as we
can that the event house has one problem, and that is ‘Management’.
Perhaps the question on your mind is: How? How can Charter House have a
management problem? But remember that a chain is only as strong as its
weakest link. We will use the official website of Charter House as our
case study and what it teaches us about them.
On the 5th of June 2013,
http://www.charterhouseghana.com will be 10 years old, that is a long time, but if the truth be told, the present condition is only appalling.
We toddle with you through the site and then bring you back to the
solution they must follow to remain that ‘giant’ we all appreciate them
to be.
On the website is a header THE TEAM, comprising of a nine member top
management group, the website fails to inform us of their various titles
and positions. It also does not provide their qualifications and
experiences.
A little of their profile is necessary to get acquainted with them. The
placing of the photos may imply the structure of the organization,
showing the husband first, wife and then the rest of the members but
what is not clear is why the difference in the photos pattern.
The rest were on a green background. What was the need for a different
background for the owners? Even the photos used captured them speaking
at events.
Since it is a team there is a need for uniformity, there are certain
mistakes reserved for newbies hence one can hardly judge this action or
inaction as deliberate. What then is the motive for such action? Charter
House management only can answer the question.
NEWS & UPDATE - The heading should be changed to ‘History &
Archive’. There is no mention of their upcoming VGMA event, no mention
of even the Night of 1015 laughs and music. Rather about Night of 1014
laughs but the annoying part is that when you decide to study the
history presented before you or when you click to read more, nothing
changes. It takes you nowhere.
SOCIAL MEDIA - You can only follow someone who has a destination or
place. To demonstrate that Charter House is social they have put up
YouTube, Facebook, & Twitter logos, inviting you to follow them,
like them, or watch them.
Frankly speaking and at the time of writing, clicking on any of those
logos is a scam because you will not go anywhere. However they have a
Facebook page but it is not linked to the website.
GALLERY - There are about twenty five folders consisting of events and
programs that one will hope to enjoy a rich collection of photos.
However clicking on each sends you to one and the same photo. This is
indeed ‘the afternoon of 1016 laughs’.
Remember we are using the website of this organization to understand
them. The moral here is that no matter your dealings with them, no
matter where you are coming from, what you click is your business. That
you ought not to depend on what you are seeing as your guide because it
is the same picture you will see.
There are broken links on the website, thus, suffice it to say that a
company’s website represents them online and you know that the secretive
manner of Charter House will not allow one to look into their offline
activities. I wonder what else is broken there. It is from small and
simple things that great things are accomplished.
If management of Charter House decides to shift blame to another for
this, then you can identify another problem as lack of owing
responsibility.
Also if by the time you are reading this, and they decide to act fast
to fix the abnormalities so as to refute and discredit the writer, fret
not. Our work is done as a change agent, and perhaps reasonable
companies would seek our input in finding fault with their organization
which crucial step necessitates development.
We have identified certain flaws with their website as a case study; therefore here are the 8 ways forward for change:
-Train & retrain your top management team
-Fire incompetent folks
-Try different decision making model
-Improve Accountability & Reporting system
-Honesty
-Hire the best brains
-The Couple should resign & assume a new role
-Get a new CEO
Charter House has a long way to go and will continue to influence the
entertainment industry in Ghana, but if necessary changes are not
effected, small and simple omissions will continue to compound until
prudent competitors assume their acclaimed role as the leading ‘giants’
in entertainment.